What is Lookback?
Lookback is a user research platform that enables teams to conduct remote usability tests, interviews, and collaborative analysis. The platform captures the screen, face, and voice of research participants as they interact with digital experiences, providing comprehensive insights for product teams and UX researchers.
Lookback Key Features
- Moderated and unmoderated testing: Run studies across mobile and desktop with flexible session types
- Live session broadcasting: Invite stakeholders and teammates to observe live sessions and stay aligned in real time
- Screen, face, and voice recording: Capture comprehensive user interactions and reactions
- Remote observation: Session highlighting and real-time note-taking capabilities
- Participant recruitment integration: Access vetted participants through User Interviews partnership
- Unlimited unmoderated testing: Available on Team and Insights Hub plans
- Multiple task types: Choose between Task, Single Choice, or Multiple Choice formats
- Cross-platform compatibility: Test websites, mobile apps, and prototypes
Lookback Use Cases
- UX researchers conducting remote usability tests with participants worldwide
- Product teams gathering qualitative feedback on prototypes and live products
- Design agencies running moderated interviews with clients’ target users
- Mobile app developers testing user flows across iOS and Android devices
- Marketing teams validating landing pages and conversion funnels with real users
- Startup founders conducting customer discovery interviews without travel costs
- Enterprise teams broadcasting research sessions to stakeholders for alignment
Lookback Pricing
- Free Trial – Available to test the platform
- Team Plan – Starting at $25/month for 10 sessions
- Insights Hub Plan – Higher tier with advanced features
- Enterprise – Custom pricing for large organizations
- Annual commitment required – No monthly billing options available
Pros of Lookback
- No caps on recordings or charges for participants
- Strong moderated testing capabilities with face-to-face interaction
- Live broadcasting feature for team collaboration and stakeholder buy-in
- Specializes in mobile moderated sessions with comprehensive mobile support
- Integration with User Interviews for participant recruitment
- Unlimited unmoderated testing on higher-tier plans
- Real-time collaboration tools for research teams
Cons of Lookback
- Platform consumes significant bandwidth, requiring good internet and powerful devices
- Annual commitment required with no monthly payment options
- Reported billing issues with double charging and difficulty canceling subscriptions
- Limited advanced customization compared to specialized testing tools
- Performance issues especially on smartphones without “superpower” specifications